Manchester City Invites Fans to Design AI-Generated Third Kit

Manchester City, in partnership with PUMA, has launched an innovative initiative allowing fans to design the club's official third kit for the 2026/27 season through an AI-powered platform. This groundbreaking project enables supporters to create their dream kits using text prompts and customization tools, with the winning design to be worn by both the men's and women's teams and sold in club stores.

The AI creator tool, developed by DEEPOBJECTS, provides fans with intuitive editing features, allowing for personalized and creative designs. Nuria Tarre, Chief Marketing and Fan Experience Officer for City Football Group, expressed enthusiasm for the project, stating, "Through the power of AI, we are delighted to offer fans this special opportunity to be a part of Manchester City history and design a ... ."

This initiative marks a significant step in fan engagement, as Manchester City becomes the first English football club to integrate artificial intelligence into the kit design process. The club has promoted this venture on social media, generating excitement among supporters eager to contribute to the team's history.

As the project progresses, fans worldwide are encouraged to participate, showcasing their creativity and connection to the club. The winning design will not only feature on the pitch but also be available for purchase, allowing supporters to own a piece of their collaborative effort.