Barcelona Plans Pre-Season Tour in Asia, Diverging from Real Madrid

Barcelona is preparing for a significant change in its pre-season activities. Traditionally, the club has participated in tours across the United States, often featuring high-profile matches against rivals like Real Madrid. However, for the upcoming season, Barcelona plans to venture into new markets by organizing a tour in Asia, with potential matches in Japan, China, and South Korea.

This strategic move aims to expand the club's global presence and tap into the lucrative Asian market. The proposed tour would include three matches, one in each country, providing an opportunity to engage with a broader fan base and explore new commercial avenues.

Notably, this decision means that the traditional pre-season 'El Clasico' matches against Real Madrid in the U.S. will not take place this time. In recent years, Barcelona has faced Real Madrid in American cities such as Miami, Las Vegas, Dallas, and New Jersey, securing victories in each encounter. The shift to Asia signifies a departure from this pattern, as Barcelona seeks to chart its own course in the pre-season schedule.

Financially, the Asian tour is expected to be lucrative, with potential earnings reaching up to 20 million euros. While plans are still in development and subject to change, Barcelona's initiative reflects a proactive approach to global expansion and revenue generation.