Tottenham Fans Protest Club’s Collaboration with Netflix

Tottenham Hotspur has partnered with Netflix to promote the highly anticipated second season of the Korean series 'Squid Game', sparking criticism from sections of their fanbase. The promotion will be held during Tottenham’s upcoming Premier League matches against Liverpool and Wolverhampton on December 22 and December 29, respectively.

The event includes unique fan engagement activities at the Tottenham Hotspur Stadium. Notable elements of the campaign include the appearance of guards dressed in the iconic pink jumpsuits from the series for photo opportunities with fans, as well as a giant inflatable replica of the Yang-Hee doll from the popular 'Red Light, Green Light' game positioned outside the stadium.

In addition, the trailer for the new season will be showcased on the stadium’s big screens during halftime, while Tottenham’s men’s and women’s team players will participate in themed challenges on the club’s social media platforms.

While the club’s Chief Financial Officer, Ryan Norris, described the campaign as a way to keep Tottenham at the center of pop culture and enhance the matchday experience, many fans expressed disapproval. Critics believe that promoting a non-football-related series distracts from the club's priorities and undermines its traditions.

Fan protests emerged on social media, with some labeling the move as purely commercial and questioning its relevance to Tottenham’s football values. Others called on the club to focus more on team performance and less on marketing ventures.

Despite the backlash, Tottenham’s management remains committed to the partnership, emphasizing the global appeal of 'Squid Game' and its potential to boost the club’s profile during the festive period.