Barcelona Secures Historic €1.7 Billion Deal with Nike
Barcelona has finalized a groundbreaking agreement with Nike, extending their partnership until 2038. This deal is set to inject €1.7 billion into the club's finances, marking it as the most lucrative contract in football history.
Barcelona has officially extended its partnership with sportswear giant Nike until 2038, in a deal that club president Joan Laporta describes as the 'best in football history.' This monumental agreement is expected to contribute €1.7 billion to the club's finances over the duration of the contract.
Key highlights of the deal include an immediate signing bonus of €158 million and annual payments of approximately €11.28 million. Notably, the new contract omits previous clauses that penalized the club for poor sporting results, providing a more stable financial framework.
Laporta emphasized the significance of this agreement, stating, 'This deal is crucial for the club's survival. It establishes a new framework of strategic collaboration between Barça and Nike, a leader in the sports industry since 1998. As we celebrate Barça's 125th anniversary, this relationship is further strengthened.'
He further noted that the agreement reflects the club's economic recovery and does not impose additional costs on members or compromise the club's governance model. Laporta also acknowledged that, despite previous legal disputes and a loss of mutual trust, both parties successfully negotiated terms that reinforce their longstanding partnership.
This historic contract not only enhances Barcelona's financial stability but also underscores its prominence in the global sports arena, ensuring continued collaboration with Nike for years to come.