Sergio Conceição: 'I Will Fix Milan's Hunger for Success'
Sergio Conceição, after Milan's 2-0 loss to Juventus, vows to instill hunger and determination in his team, calling out their lack of drive.
Sergio Conceição, the newly appointed coach of Milan, expressed his frustration with his team following their disappointing 2-0 loss to Juventus in Serie A. Despite having a strong start to the season, winning the Supercoppa Italiana with a 2-1 victory over Juventus, Conceição was visibly upset by his team's lack of desire and hunger to win.
Speaking after the game, Conceição commented on the team's lack of passion, saying, 'The first half was balanced, and we actually had more chances to score. But in the second half, Juventus had more hunger. They wanted to win more than we did, and it’s impossible for us to lose only by two goals.'
Conceição was critical of his players' attitudes, emphasizing the importance of wanting to win. 'These are things I don’t understand,' he explained. 'I am responsible as a coach, but the first step to winning is having the desire to win. We have no excuses for fatigue; it’s January, and the players have all the tools to recover. I believe we need to be hungrier for success, starting with making sure our fridges at home are empty, and our desire to succeed is filled.'
Reflecting on his own journey as a coach, Conceição shared his belief that success comes from ambition and hunger. 'Life is about this. You must have the hunger to keep improving,' he stated, drawing from his own experiences coaching teams that lacked quality but had an abundance of drive and ambition.
This candid assessment of Milan’s current mindset highlights Conceição’s approach to leadership—emphasizing the need for commitment, passion, and a relentless drive to succeed. His message is clear: Milan must find a way to reignite their hunger for victory if they hope to compete at the highest level this season.
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